Insomnia-sales - all about video creation

Promotional Video Ideas

by Joanna/ on 03 Sep 2026

A Simple Editing Workflow for Marketing Videos

Filming is only half the work. The edit is where raw footage turns into a video that tells a clear story, fits the platform and ends with a message people remember. Without a plan, editing can drag on for days. A simple, repeatable workflow keeps projects moving and makes each new video faster than the last. 1. Organise before you cut Start by copying all footage, audio and graphics into one project folder with a clear structure, for example:

Corporate Video Tips

by Joanna/ on 12 May 2026

How to Get Clear Audio in Business Videos

When people plan a company video, most of the attention goes to the camera. Yet sound is often what decides whether viewers keep watching. A slightly soft image is easy to accept, but echo, hum or a voice that is hard to hear quickly makes a video feel amateur. Getting audio right is mostly about choosing the right microphone and preparing the space. Why the built-in microphone is not enough Cameras and phones have microphones, but they sit far from the speaker and pick up everything in the room: air conditioning, footsteps, traffic and the echo from bare walls.

Corporate Video Tips

by Joanna/ on 21 Jan 2026

How to Light a Small Office Video Shoot

Many company videos are filmed in an ordinary office: a meeting room, a quiet corner or the space behind someone’s desk. These rooms are built for working, not filming, so the light is often flat, too harsh from above or mixed with daylight from a window. The good news is that you do not need a large studio to fix this. A few lights and some planning make a clear difference to how professional the result looks.

Scriptwriting

by Joanna/ on 06 Jun 2024

A Beginner's Guide to Scriptwriting for Marketing Videos

Crafting a compelling script for marketing videos is crucial for capturing your audience's attention and effectively conveying your message. Whether you're targeting dental clinics like Dentakay or food businesses, every brand needs a promotional video idea to boost awareness and sales. A captivating script is the foundation of any successful video. Here's a beginner's guide to help you get started with scriptwriting. 1. Understand Your AudienceBefore writing, define who your audience is.

TikTok

by Sarah/ on 24 Nov 2022

Using Video Advertising on TikTok and other Social Media sites

Social Media interactions and advertising will be the only way to do business in the not-so-distant future. Survival of the fittest is the name of the game. So, how does a company stay on top of getting their product or service seen and sold in this technological renaissance? Let’s investigate. Short Videos on Social sites trumps print media every time Attention spans are getting shorter so potential customers want to see what is available in quick and exciting ways.

Video Interviews

by Sarah/ on 23 Apr 2022

Video Interviews are the New Resumes

Technological advancements push video interviews to the forefront, and recruiters take advantage of these corporate presentation videos. This part of the hiring process shows interviewers a jobseeker’s enthusiasm level and sometimes skill level. It is a more convenient and efficient method that speeds up the hiring timeline. So, how does one successfully scale this phase? Tips for A Successful Interview Since the lockdown, we’ve almost left in-person interviews behind, while remote interviews are in vogue.

Corporate Video Tips

by Sarah/ on 22 Feb 2022

Corporate Video Tips And Tricks

Top brands know that creating corporate presentation videos requires tact. Your brand is competing with thousands to pitch to largely the same audience. Therefore, you must ensure that your videos are long enough to explain your point but short enough to keep the viewer engaged. Tips And Tricks For Making Corporate Videos The first thing you should realise is that your objective is a priority. What do you wish to achieve with your content?

Induction Video

by Sarah/ on 17 Jan 2022

Create An Engaging Induction Video

One of the best ways to engage employees is to create immersive corporate presentation videos and induction videos for onboarding employees. With these videos, you make them feel welcomed and motivated in joining the company. If you want to increase employee retention, this is your answer. What Makes A Great Induction Video For Employees? A stellar induction video must be able to communicate the company’s culture and values. From the get-go, onboarding employees should already have an idea of what kind of company they are joining and if it aligns with their beliefs.

Promotional Video Ideas

by Sarah/ on 19 Nov 2021

Promotional video ideas

With the use of integrated visuals and audio, you are able to create the best promo video for business ever seen. These videos are used to convey a particular marketing action, sale or event. These can also often be classified as teasers to get your customers excited for what’s coming! How Can I Make My Video Stand Out? So you want your promotional video to stand out against the rest, but don’t know where to start?

YouTube for Business

by Sarah/ on 18 Aug 2021

How To Use YouTube For Business

Youtube is one of the largest video platforms in the world. In a digitally evolving world, where virtually everyone and every business is moving to the online space. It is one of the best platforms you could use to promote your brand and business. YouTube promotional videos can give your products more exposure and access to a wider audience. Why Do You Need YouTube For Your Brand? No one can estimate the value businesses derive from engaging video content.

Company Promo Video

by Sarah/ on 01 Jul 2021

How A Company Promo Video Can Benefit Your Business

Gone are the days when print advertising was the key to entice customers. With our ever-changing technology, print advertising is near its end because digital media has overpowered people’s attention. If you want to attract more customers, a company promo video is a solution. However, it’s not that simple to make as there are many people and equipment involved. With Insomnia-sales you don’t have to worry about buying costly video maker equipment or hiring professional artists, designers, or cameramen.

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