Have you ever come home from a store and bought more than you intended?Has a window display ever stopped you in your tracks?Has the smell and music in a store ever triggered an emotion? Who is behind this magic? A Visual Merchandiser. Visual merchandising is a key element to any successful retail industry. It is the skill of implementing techniques and visual displays to maximise sales. Whether you are thinking of a career in retail, want to expand your skillset or are a business owner who wants to learn ways to increase your sales. this is the course for you! This Visual Merchandising and Display online course is the perfect way to learn the art and science behind being a visual merchandiser. This marketing practice uses floor plans, colour, lighting, fixtures, displays and other elements to attract customers. In this course we start from the beginning covering the theory of retail marketing includingconsumer behaviour, retail branding, store design, target markets and product placement. Putting theory into practice, then learn the techniques to merchandise products, execute store displays and steps to create retail windows. In addition the course offers practical presentations to learn how to draw planograms and identify a stores focal points. The end result is the knowledge to be a successful visual merchandiser, increase retail sales and have a new set of skills to further your career.I have combined my third level study of retail (management and marketing) and my ten years experience being a visual merchandiser to create this comprehensive and up to date online course.
