Are you a music artist struggling with a real plan on how to promote your music? Do you have your music release ready - but dont know where to start? Are you overwhelmed with even where to begin, how to get your music online, which digital distributor to use, how to get Spotify and Apple editorial playlisting, how to hire a PR person, or how to run your digital advertising, let alone all the tips and tricks that the pros use?Or is it release day and suddenly theres 50 things you forgot to do. Or do you even have a plan? HINT: Lets just put it out is not a plan! We have the solution! Get and learn the exact release plan thats garnered our own label over 150 million streams. Yes! Enter the Digital Release Blueprint. My name is Benjamin Groff. Ive been in the music business for over 25 years, working for the majors but also hired to start the 1st U.S. office of Kobalt Music where I helped build the company for 10 years as Executive VP of Creative, where I signed much of the key roster at the time. Some of my favorite key artist signings include: Grimes, The Lumineers, Kelly Clarkson, SOPHIE, Overcoats, Tiesto, Cut Copy, Big Freedia, Ryan Tedder, TOKiMONSTA, Caroline Polachek, Ariel Pink, and OneRepublic to name just a few. Most recently, Ive been running my own publishing company, Brill Building, where a few of the above are on my current roster. Ive also had over 100 releases on my label, We Are: The Guard, which have garnered over 100 Million streams on Spotify alone! Ive learned all my lessons the hard way meaning spending my own money, figuring out new strategies, what works and what doesnt - all on my own dime. Ive had some big wins, but also by learning through mistakes, Ive formulated and created a release plan for our label that just works. What Im offering is my entire release plan along with detailed step by step instruction for you! Thats right. After 100 music releases, Ive created a systematic plan on EXACTLY what you need to do 6 weeks before the release, 5 weeks, 4 weeks, etc all the way up to days before the release, the day of release, and post release activities. The number 1 rule is you need a plan! And a plan thats mapped out, written down, shareable, and communicable with your team - so you know whos doing what. This is the course that will show you how to release music as a professional!
