The challenges that nonprofits face as they try to provide much-needed goods and services to their communities are monumental. Nonprofit branding is how an organization communicates who they are and the purpose of its work. It’s a promise to participants, partners, supporters, and the community clarifying why they should be engaged and continue their support. Brand integrity, democracy, ethics, and affinity are all characteristics of nonprofits. However, brand integrity and the organization’s internal identity should be aligned with its external image, and both should be aligned with the mission. The community and donors see this first, but it’s also the most challenging part for some nonprofits. These strategies offered in this course are identical to that of a for-profit business. For example, picture the Nike brand. What comes to mind? Probably the iconic “swoosh” and corresponding “Just do it.” Nearly anyone would be able to match the two to the company they represent. Another that comes to mind is Coca-Cola. We know it when we see it. For-profits, large and small, have recognizable brands because they work diligently to stake a place in the minds and hearts of their consumers. Nonprofits MUST DO THE SAME if they are going to succeed. If your organization struggles to: Increase your donor base Increase your gifts and donations Increase your Social Media presence Expand your services Be heard above the digital media noise Identify sustainable revenue streams Find more ways to connect, grow, and mobilize their supporters. What are you waiting for? Register today!
