Data visualization and story telling is an important managerial skill today. The data all around us are increasing at an astronomical speed. The volume, velocity, variety, veracity and value of the data is indeed mind boggling. Today we also have the power to store the data and analyze the data at a relatively affordable cost due to the strides made in storage and computing power. However, these are necessary but not sufficient conditions to derive the best benefits of the enormous amount of data around us, popularly referred to as the big data. The missing link is to get actionable insights from the data. This is where data visualization and story telling comes in. Concepts of data visualization and story telling can help managers to make meaning out of this data. Data visualization and story telling is fast emerging as a necessary skill to have by managers at all levels. There are various tools in the market for data visualization. The popular ones are Tableau and PowerBI. However, this course is for a hitherto relatively lesser known data visualization tool from the stable of Google called Google Data Studio. Google Data Studio is fast gaining a high popularity with business managers for a variety of reasons. Some of these reasons are ease of use, a cool looking dashboard, easy sharing and co-working options, ability to connect to multiple data sources, a good library of standard charts as well as access to community charts, facility to build ones own connector and custom charts, and, last but not the least, the tool is free. The key topics covered in this course on Data Visualization using Google Data Studio are1. Use of Data Visualization and strengths of Google Data Studio for visualization2. Importing and manipulating data into Google Data Studio3. Pre-processing steps for making reports4. Making standard charts like score cards, tables, bar chart, pie chart, geo chart, line chart, area chart, scatter plot, pivot table, bullet chart and tree map5. Using filters and controls to add power to the charts. At the end of this course participants will be able to understand the principles of data visualization and use the concepts to create dashboards in Google Data Studio. This course is intended for management and analytics students as well as entry and mid level managers, professionals and entrepreneurs.
