As the author of over a dozen books, both fiction and nonfiction, I’ve found that book videos can be useful at every stage of the publishing process, including: Pre-publication marketing meetings with the publisherPress kits and media pitchesMarketing to bookstores and librariesLining up speaking engagementsReaching readers and book clubsPromoting backlist titles years after publicationFortunately, the technology is so easy that anyone with an iPad or other tablet or smartphone can shoot a high-quality video, add photos or video footage, make simple edits, and publish to online platforms. This class walks through every step of the process that I use to make videos to promote my books. I’ll show you all the equipment and free software I use, and walk you through every step of the process I use. For those of you who have different equipment and software, I’ll suggest alternatives. The basic concepts are the same no matter what you use to make your video. Finally, we’ll talk about what you can do with the video once you’ve made it, and all the different ways a video can be used to support your book launch. This class will also work for anyone who wants to make a talking head-style video interspersed with photos and video clips on any subject at all. My examples are all going to be specific to book videos, but this approach will work for any creative entrepreneur who wants to create marketing videos for their artistic work.
