INTRODUCTION The Zero Cost Traffic Case Study course does not tell you how to get zero cost traffic it shows you through actual case studies step by step how to get the zero cost traffic you need for your site. YouTube is now the largest source of zero cost traffic on the internet and this course shows you how to raid YouTube for that traffic. This course is about principles and methods that work and the case studies use methods that still continue to work even though YouTube has moved the goal posts over and over again. If you want unlimited zero cost traffic to your site this is the course for you. These Zero Cost Traffic Case Studies are among the most detailed hands on training available to online marketers. This is not about hype but about tactics and principles that have worked in the past on YouTube and still work today. The concepts and principles of this course are timeless and the opportunities for success are greater than ever because the use of video is increasing year on year and today’s marketers are so often not prepared to do the preparation work to ensure their long term success. WHY WEBSITE TRAFFIC IS NECESSARY Traffic come in two forms paid and free. This course is about free unlimited ongoing traffic. Organic traffic and free traffic that comes in from the search engines - rather than traffic that is paid for with the likes of Google Adwords or Bing Ads. If you have the #1 position on Page 1 of Google for a keyword, then you’ll get about 73% of the traffic that looks at that search results page. The lower down the page you are, the less traffic will come your way. So it’s vital that you position highly for your keywords. Traditional methods work but it’s a lot of work and it takes a considerable amount of time. Using these methods, a site can take anywhere from 1-3 months to gain any traction on the rankings. THE BEAUTY OF THE ZERO COST TRAFFIC CASE STUDY Using video to promote your sites is much less labor intensive, is more time efficient and sees faster results in site rankings. This course does not teach you how to make videos - there are plenty of tools and courses that will teach that, it shows you how to turn those videos into a never ending stream of free traffic to your site. What the Zero Cost Traffic Case Study teaches is a specific strategy for ranking websites high in the search engines. But more than that, results happen quickly. While videos rank quickly, sometimes within just minutes of being uploaded, the ultimate goal is to get those videos to boost your website in the search engine rankings as well as driving traffic to your website. The result is that you can dominate a whole page in Google. That could mean your website and videos take the the top 8-10 positions on a search result page. And you know how powerful that would be! The Zero Cost Traffic Case Study is a video training course that shows you the easiest and best way to get your videos - and your website - to the first page of Google as quickly as possible. There are 6 Modules in the course: Module 1: Strategy Walk Through This outlines the strategy in this course that you will use to drive traffic to your websites. It contains 10 videos, total running time: 101 minutes. Module 2: Backlink Building While this course is primarily about a specific YouTube strategy, getting links from other sites should also be part of your backlinking strategy. In this module, you’ll be introduced to some backlinking strategies that not many use, yet they are some of the most powerful techniques you can use to raise the profile of your site. This module contains 7 videos, total running time: 72 minutes Module 3: Keyword Research And Understanding Keywords Not a module to be skipped if you’re already familiar with keyword research. Here you’ll learn the right way to go about choosing keywords, why you choose those keywords and how the search engines learn your relationship with those keywords. Understanding how the search engines see your the relationship between your website and your keywords is crucial. You’ll also discover how to use keywords the right way in promoting your website. This module contains 5 videos with a total running time of 60 minutes. Module 4: Introducing The Case Study Website This course demonstrates how a particular website was promoted to gain high ranking in Google. That site is introduced in this module along with some specific SEO tweaks that are designed to maximize how Google sees the site. 5 videos, total running time: 57 minutes. Module 5: Case Studies In this module, several case studies are presented showing just how successful the Zero Cost Traffic Case Study strategy is boosting a site’s ranking in Google and how Page #1 for a keyword can be dominated. 7 videos, total running time: 154 minutes. Module 6: Video Creation Many people are reticent about appearing in front of a camera in their own videos. While this is not a course on video creation, this module provides several ideas on how you can go about creating your own videos if you don’t want to appear in camer