In this video-based online learning course, you have an opportunity to learn about the lesser known fundamentals of YouTube Channel setup and about how to set up your Channel in a way that helps your videos rank better and be found on YouTube. This course consists of a video introduction and slide presentations of easy-to-follow and simple step-by-step tutorials that teach you exactly how to do so. Also included is an added audio Bonus section you can listen to. We cover general video content improvements (that are prerequisite to overall video content success) as well as Youtube video search optimization. You will learn what you need to do before switching to public or making your YouTube videos live. YouTube is a huge source of traffic. You can direct this traffic to any type of website and content, including your products or services. Video marketing is one of the easiest ways to get highly targeted traffic, but you have to do it right! If you do it wrong and simply upload a video to YouTube in the hopes that it will rank okay on YouTube and on Google, then you wont be very effective. Methods have changed and so has YouTubes algorithm. You will learn the most updated SEO strategies that you need to implement on any uploaded item before even switching your YouTube videos to public.