Sports Business & Marketing - Land Your First Job In Sport

Few industries offer a more rewarding career than sport. With hard work, dedication plus a helping hand from our team of experts, the Sport Calling Break Into Sport online course can make your ambitions a reality. We can help you build the career you dream of. Learn how the sport industry works, study each discipline and identify the right role for you. Then create a killer application and discover how to shine in your interviews. Sport Calling is the sport business school bought to you by the team from Sport Collective, a leading sports marketing agency based at The Shard in London. We have developed the Break Into Sport Course to be the best and most relevant direct training for people who want to get into and excel in sport business. We aim to enable every current or potential sport business professional to find their passion and advance their career.A team of course leaders will teach you how the business of sport works and give an in-depth insight into the mechanics of each sport business discipline. This will help you find the area that best matches your talents and give you a comprehensive breakdown of this fascinating industry. We are not academics, we work in sport today and want to pass on real time knowledge and expertise to support your career ambitions. In the first part of the course each core discipline is presented by an easy to follow, but with rich content, video presentation. Where appropriate there is additional reading, key facts for download, worksheets or some suggestions for you to research and build your knowledge and confidence. The second part of the course is focussed more about you and your personal and career development. Break Into Sport will give you first-hand knowledge to make you sound like a seasoned pro and key career advice that will give you the edge over your peers and help you to fulfil your potential. COVID-19 UPDATE: Firstly, we hope everybody is staying safe and well during this difficult period. Whilst life feels somewhat on hold, this is a time for reflection and action. We at Sport Calling are no different in trying to make sense of how we can use our time in a positive and productive way. With many of us working or learning from home, wed like to support you during the COVID-19 lockdown and help inspire your learning and career development in sport. To do this we will use some of our available home time to support the next generation, we will mentor you and give you a real head-start for when the sport world re-ignites. We will now include one-to-one coaching and mentoring to everyone that signs up to the course during the lockdown. Once you have completed the online course you can book a video call or you can submit via email your work, CV and letter for personal feedback and have your questions answered. There is no time limit on this we will give this to support to everyone that signs up for this course regardless of when you complete it. Here are the key areas we cover on the course. Sport Business TodaySport Business is defined as the off-field business managing and facilitating sport. It’s functions are mainly revenue generation, marketing, communications and broadcast. Break Into Sport will both teach and empower you in the fundamentals of sport business - we’ll make you sound like a seasoned pro. You get a comprehensive insight into each of the core disciplines to help you decide the right path for you. You will also get practical advice and support in your personal as well as career development. SponsorshipIn this module we define sponsorship and how it differs from regular advertising. We look at what sponsorship can offer a brand and a rights holder and what makes a partnership work. We also identify how to build an effective sponsorship program and take it to market to achieve the optimum result. Licensing & MerchandisingAn introduction to the licensing industry and the role it plays in sport. We explore licensing definitions and terminology so you can become proficient, quickly. We teach you how licensing works, how deals are structured and defined and how to create a successful licensing and merchandising program. MarketingYou will learn to understanding the fan’s role and how to reach them as a rights holder in the most effective way. We also look at how to develop a sports marketing strategy in a fast moving world. Broadcast Media RightsAs the single biggest revenue earner understand the role media rights plays in sport business is vital. Here we teach key principles and identify the parties involved and the challenges. We look at how to structure broadcast media rights and the sales strategies. PR & CommunicationsWe take a look at what skills you need to work in this area. We explain the different types of PR and Communications strategies within sport and how to measure success in a campaign. Athlete ManagementWe introduce you to what Athlete Management entails and why communication is the No1 skill. We explain why athletes need management and what their role includes. We identify the major players and help you to