In the Social Media Listening & Measurement Masterclass an expert in the industry will introduce you to: Social Media Listening & its benefitsSocial Media Listening platforms and the technology behind themSocial Media Content Types and Limitations of data API retrievalThe process of setting up a business on a social listening platform for the first time. Real-life examples of how brands might use social media listening to reach their PR objectives. Brand24 & Mention: Two leading social media listening platformsBoolean Operators and search queriesExclusive Brand24 access for people taking this courseSocial media sentiment analysis & codingDesk research to complement missing dataGenerating insightful reports using Google Data Studio, Power BI, pivot tables and others. At the end of this introductory course, you will be able to set up a business on a social listening platform to help it reach its objectives. You will also be more familiar with the social listening industry and its limitations. If you enjoyed the course make sure to reach out. Instructor detailsAhmad is a social listening expert with more than 7 years of experience in media monitoring and social listening in specific. He has a M.S in PR & Corporate Communication and has helped businesses around the world reach their PRobjectives.
