These tests will allow you to experience the environment, format, and level of questions you may see on the Salesforce Certified Marketing Cloud Email Specialist exam. Plus, each question from these tests contains the explanation that will help you to learn more if you couldn’t answer it correctly. What do you need () to know for SFMC Email Specialist exam and before taking these tests?How to build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder. How to build relational data models. How to send emails using email application sending methods. How to build complex email automations. How to create reports of email tracking data. What is not () part of the scope?Advanced AMPScript, Server Side Scripting Language Syntax or GTLAPI IntegrationsHTML/CSS and JavaScriptHow will be the exam divided?Email Marketing Best Practices: 15% # Questions: 9Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign. Craft Effective Marketing EmailsGiven a customer scenario, recognize situations where legal compliance may be an issue during an email campaign. Legal Compliance GuidelinesGiven a customer scenario, differentiate elements of an email that can impact message deliverability. Improve Email DeliverabilityGiven a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies. Acquire New SubscribersGiven a customer scenario, apply best practices of communicating with a population. Engage Your SubscribersEmail Message Design: 13% # Questions: ~8Given a customer scenario, recommend email design best practices to implement. Maximize your Email DesignGiven the desired output functionality, recommend methods for creating responsive emails. Maximize your Email DesignGiven the desired output requirements, recommend strategies to A/B test email elements.A/B TestingGiven a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. Content DetectiveSubscriber Preview & Test SendGiven an email message design, determine the correct use of Approvals. Approvals OverviewContent Creation and Delivery: 18% # Questions: ~11Given a scenario, create and customize an email message to meet a customer’s need. Create an EmailGiven a scenario, send and deploy an email campaign to meet the customer requirement. Build a Simple Automated EmailGiven a scenario, know how to manage content needed to deploy a customers email campaign. Personalization StringsContent Builder ConsiderationsDescribe various send capabilities in the Email application. Send an EmailMarketing Automation: 19% # Questions: ~11Given a customer scenario, recommend the appropriate marketing automation solution. Automation Studio OverviewGiven a scenario to manage customer data, configure the appropriate marketing automation tools. Automation Studio ActivitiesSubscriber and Data Management: 28% # Questions: ~17Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud. Subscriber ListsData Extensions and Data RelationshipsGiven a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices. Subscriber ImportImport to a Data ExtensionGiven a customer’s business requirements, configure segmentation tools to accurately model subscribers and data. Build a Group based on Data FiltersGiven a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences. Subscription CenterTracking and Reporting: 7% # Questions: ~4Given a customer scenario, explain the different metrics available for email campaigns and what each one means. Tracking in Email Studio (Overview)Given an email campaign, describe the steps involved to analyze the performance results. View Tracking Results for an Email SendGiven a need to run reports, configure and run Marketing Cloud ad hoc and automated reports. Reports (Overview)
