Salesforce Marketing Cloud Email Specialist (MCES)What you will get?Fresh and updated materialQuestions and Answers in Practice ModeLifetime free updates regularlyExam OutlineThe Salesforce Marketing Cloud Email Specialist exam measures a candidates knowledge and skills related to the following objectives. Email Marketing Best Practices: 10%Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs. Given a customer scenario, differentiate elements of an email that can impact message deliverability. Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies. Content Creation and Delivery: 24%Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send. Given a customer scenario, create and customize an email message to meet customers needs. Given a customer scenario, configure send settings to meet the customer requirements. Given a customer scenario, organize and manage email campaign content. Marketing Automation: 26%Given a customer scenario, recommend the appropriate marketing automation solution. Given a customer scenario, build the appropriate Automation Studio solution. Given a customer scenario, build the appropriate Journey Builder solution. Subscriber and Data Management: 26%Given desired output requirements, setup Data Extensions in Marketing Cloud. Given a customer’s business requirements, determine how to import data into Marketing Cloud. Given a customer’s business requirements, configure segmentation tools to model subscribers and data. Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management. Insights and Analytics: 14%Given a customer scenario, explain the different metrics available for email campaigns and what each one means. Given an email campaign, describe the steps involved to analyse the performance results. Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports. Given a customer scenario, recommend an Einstein product that will analyse campaign effectiveness. About the ExamRead on for details about the Salesforce Marketing Cloud Email Specialist exam. Content: 60 multiple-choice questions, up to 5 unscored questions*Time allotted to complete the exam: 90 minutesPassing score: 67%Registration fee: USD 200, plus applicable taxes as required per local lawRetake fee: USD 100, plus applicable taxes as required per local law
