DescriptionThis course is designed to teach you about Salesforce Marketing Cloud Platform and prepare you to become a certified Email Specialist. In this course you will learn the following: What is Marketing Cloud?Other Useful Resources you can learn from. How to set Marketing Cloud up with everything you need to know in the Administration section. Subscribers and Data Management. How to Build relational data models. Email Design, Content Creation and Delivery. How to build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder. Send emails using email application sending methods. Tracking and Reporting: Create reports of email tracking data. Marketing Automation: Build complex email automations. Journey Builder6 Practice Tests are included (2 integrated in Udemy and 4 of them linked as attachments). Questions in these practice tests are very similar to the exam and some of them you will find in the actual Email Specialist exam.A final Summary with highlighted topics for you to repeat before the Exam.A full detailed list of the most important topics you will need to learn and I am teaching you in this course you can find below: Automation Studio, Playbooks, Query Activity, Other Activity Types, Data Extensions, ListsCAN-SPAM ActEmail Validate toolHTML PasteTriggered AutomationPersonalization StringsSend ClassificationA/B Test audienceEmail DesignSegmentation (Drag & Drop, Audience)Data RelationshipAMPscriptEmail TemplateHard Bounce & Soft Bounce DifferenceScheduled Sends, Triggered SendsImport WizardSender Profile & Delivery ProfileSubscriber Key & Primary KeyWho this course is for: Marketing Cloud Email SpecialistsMarketing Cloud AdministratorsMarketing Cloud DevelopersAnyone in the Salesforce Ecosystem
