Lockdown has had such a catastrophic impact on retail that many stores have not reopened. But for those who have, and ones that were not affected, it is critical to have a clear growth strategy. Millions of people bought goods online for the first time and enjoyed the time-saving experience. How does this impact on bricks-and-mortar stores? Add to this the dramatic impact of social media as the main source of news now. This course offers ways to grow the profits of your retail business in the increasingly challenging trading environment. While some of the ideas are new, some are tried and true, but which now need to be approached with a renewed vigor. In this course, you will learn: The 3-part formula for growing a retail business - being growing customer spend, growing customer numbers, and growing gross margin on the items you sellPractical, inexpensive, easy-to-implement ways to grow your store profitsHow it’s the ’little’ things that can make the biggest differenceWhy having a strong online presence is now critical to all retail (and not expensive to achieve) Videos in this course are short and each one can be isolated for use at a staff training sessionWho is Paul Watkins?I have owned and franchised a retail group as well as co-founded a retail support group. I have seen the good, bad, and ugly of retail growth efforts, and if one thing stands out, there is never a ‘king hit’ that will double customer numbers. Sustainable growth comes from incremental improvements in the key areas that are easy to control. I have won national awards for marketing and have been a consultant and conference speaker to retail for over three decades. This course is light on theory and heavy on practical tips and growth tactics. I’d love to see you in the course and hear your feedback.
