Record the Perfect Video Review: Sell High-Ticket Products

In this course I’m going to teach you how to record the perfect video reviews / case studies to improve the conversion rates for your sales pages.I will cover everything from picking your questions, audio/video/lighting, editing and more!I have included video lectures on everything you need to know in order to get the best video possible. This course will take about 1.5hours to complete, and you can watch it anywhere you want, at home, in the train or even at your work (if nobody’s looking). You can gather this information and use it to start planning your own studio, and videos!I will start to introduce you to the world of case studies, we will then take a look at how to get your ‘video’ right. If you are looking for a comprehensive all inclusive course that will teach you how to get the best video testimonial aka Case Study you’ve ever seen, don’t hesitate any longer!I’m sure you’ll have a lot of fun learning this amazing skill and making more money while you do it-About the Topic-Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Video as a strategy is quite the opposite. Its produced by all teams, in a conversational, actionable, and measurable way. Video as a strategy is the future. Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. The options are also endless for service teams onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience. The 12 Types of Marketing Videos1. Demo VideosDemo videos showcase how yourproduct works whether thats taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test.2. Brand VideosBrand videos are typically created as a part of a largeradvertising campaign, showcasing the companys high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your target audience.3. Event VideosIs your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.4. Expert InterviewsCapturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry whether they share your point-of-view or not get these discussions in front of your audience.5. Educational or How-To VideosInstructional videoscan be used to teach your audience something new or build the foundational knowledge theyll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.6. Explainer VideosThis type of video is used to help your audience better understand why they need your product or service. Manyexplainer videosfocus on a fictional journey of the companys core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the businesss solution.7. Animated VideosAnimated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product. 8. Case Study and Customer Testimonial VideosYour prospects want to know that your product can (and will) solve their specific problem. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.9. Live VideosLive videogives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates viewers spend up to8.1x longerwith live video than with video on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.10. 360 & Virtual Reality (VR) VideosWith360 videos, viewers scroll around to see content from every angle as if they were physically standing within the content. This spherical video style allows viewers to experience a location or event, such asexploring Antarcticaormeeting a hammerhead shark. VRallows viewers to navigate and control their experience. These videos are usually viewed through devices such as Oculus Rift or Google Cardboard.11. Augmented Reality (AR) VideosIn this style video, a digital layer is added to what you are currently viewing in the world. For example: You can point your phones camera at your living room and AR would allow you to see how a couch would look in the space 12. Personalized MessagesVideo can be a creative way to continue a con