How To Get ALL Of YourSales Letters, ScriptsandWebinars SlidesWrittenWITHOUTHiring An Expensive Copywriter! This course is going to dive deep into the stories that push readers to buy products (using their emotions).When you learn how to frame and phrase your sales copy correctly, you can 2Xyour sales OVERNIGHT without 2X your traffic. Learn how to sell every type of product for every type of sales funnel you could imagine. We have a script. If youhave a FRONT-ENDproduct that is priced $1-$10If youhave a FRONT-ENDproduct that is priced $10+If youhave a MID-TICKET product that is priced $1,000-$5,000If youhave a CONTINUITYPROGRAM product that is a Trial OfferIf youhave a CONTINUITYPROGRAMproduct that is priced $1-$200 / mo. If youhave a BACK-ENDproduct that is priced $5,000-$100,000I’m going to give you the outlines to be able to sell your products, no matter the price, no matter the niche/industry, no matter your copy-writing expertise-About the Topic-What is Sales Copy?Sales copy is a text thatpersuades consumersto buy a product or service. You can write sales copy in paragraph form, create lists, or overlay it on an image. The best sales copy focuses on how the end consumer can benefit from whatever youre selling. In many cases, though, sales copy is too dry for consumption. It puts the reader to sleep. While you dont need to turn your sales page into the next techno-thriller novel, you should play with language and voice to give visitors a reason to keep reading. The goal of sales copy is to convince the visitor to buy your product or service. It needs to present what youre selling in such an attractive light that the consumer cant say no. Easier said than done. Where many marketers go wrong with sales copy is allowing the product or service to speak for itself. If the consumer hasnt worn a pair of your shoes or tried your service, they dont have a frame of reference. Consequently, you need to reach them on an emotional, visceral level and tap into their desire for what youre selling. This means hitting pain points, calling out qualities that beat the competition, and appealing to your target demographic. How to Write Killer Sales CopyMany people mistakenly believe that design alone sells products. Thats not true. Sales copy is essential for helping consumers make educated decisions and for highlighting the top benefits your target audience can enjoy by investing in what youre selling. Yes, design matters. However, without sales copy, it wont produce revenue for your business. Here are some points:1. Choose one focus- Your target audience has one specific pain point, one goal, one desire. They might have secondary pain points, goals, and desires, but you need to focus on one to send the point home.A prospective HVAC customer whose air conditioning system has begun to fail might have one of many pain points: High electricity billsUneven coolingFrustration with non environmentally-friendly ACsNo communication between air conditioner and thermostatYou might mention each of these, but focus on one based on your buyer personas and your customer data collection. That way you are not overwhelming your audience with too much information.2. Define your goal- Yes, you want to sell something, but do you have a specific sales goal for the page? For instance, do you want to sell one particular product, a product bundle, or a more expensive version of your product? You can use your sales copy to push your audience toward the desired action. Its also important to define your goal in terms of conversions. Before you write your sales copy, test it, and put it in front of lots of consumers, you should get an idea of your baseline conversion rate. Based on historical sales data or an educated guess, what percentage of your visitors currently convert on your sales page?Knowing where youre starting from is the only way youll know whether the changes you make are improving your desired metrics. One last thing to keep in mind, especially in an industry like HVAC: Make sure youre not muddying your goals. For instance, do you want to sell new AC units? Get your visitors to sign up for service maintenance agreements? Every sales page needs a specific, well-defined goal.3. Identify your target audience- You need to know exactly what your target audience expects from your product or service. If youre not able to speak to those desires, youll wind up with sales copy that never converts. Picture your ideal customer in your mind when writing sales copy. Think about the following: What challenges that person facesHow he/she overcomes obstaclesWhat goals he/shes trying to reachHow you can helpSpecifically, tie your products or services benefits directly to those qualities. Maybe you know that the majority of your customers are scared off by the high cost of replacing their HVAC systems. Describe how they can save money over time with a net gain for their pocketbooks. If you can present this information with hard data, youll convert more prospects.4. Use compelling words- Boring language will bore your reade
