Nonprofits do exceptional work but when it comes to getting people engaged in their mission, they struggle. Too often their most effective tool for communication - their website - is holding them back. Heavy on text and light on tools for inspiration and involvement, they wonder why they cant get more donations or volunteers or advocates. If youre a nonprofit and you feel like your website is underperforming, let this course be your guide. In less than 60 minutes well look at all the elements that make an effective home page that gets people hooked on your mission and invested in your cause. From the words you use, to the pictures you show, to the calls to action, well explore what works, why it works, and what you need to change to transform your online presence. We’ll cover every element of your website home page from top to bottom, including: The story theory that makes great movies. and great websitesWhat pictures and videos to use or not useHow best to use headlines and calls to action to inspire and engage your audienceHow to craft the perfect testimonialWhat to include to help you stand out from the competitionHow to create a menu that guides, not confusesAlong the way we’ll be building our own website for a dog shelter, so you can see how all of these elements come together in a real world situation. The work you do is too important to not share it effectively. But together we can turn your lackluster website into a tool for true engagement.
