LEAN means agile. Lean start is not cheap or quick. Lean start means finding the traction (someone actually paying you) as quickly as you can, by ALLmeans. You need to find what others are demanding to buy, rather than selling them YOURDREAM. People buy a lot of things, they also DON’T buy a lot of things. When you start LEAN, you must focus on a niche. Dominate that niche. Get on first page for a particular Google search keyword, and then try to pivot and grow. That is how ALL big success are made of. If you start with a vague but big idea, you can not handle that. That is the formula of lean start. This is the emphasize of this class. Everyone can be an Elon Musk or Steve jobs - most people did not know how THEY HAVE IT IN THEM. Here are six steps Musk and Jobs BOTH took. Start. Start with a bad idea is OK, but start. Start with what you have NOW. Start now. There is no perfect start. Starting is committing to true learning (not school teaching).Start safe. Never quit your job or school. Learn to sell things, even if it it not your own products. Gain the mindset, feel the “force” or the “qi” of business. Don’t just dream big. FINISH something small first is OK. Dominate a single niche, for example lighted magnifiers. Be world’s number one. Otherwise no one will find you in 2021+.Learn to pivot and grow, this is the part that “smarts” actually is involved. Plan on making and survive many mistakes. Be quick and be good study of market dynamics. The more mistakes you make, the better you become. All successful entrepreneurs hide their mistakes, you only hear the “good parts”. ===WARNING - PLEASE READ BEFORE YOU SIGN UP TO THIS COURSE. “Lean startup” is very hard to teach! It is like teaching a 17 year old boy about “Lean Marriage”. Mostly first time entrepreneurs with low budget and no past experience want to find a quick way to get things working and touch people’s lives. Icompletely understand. I was there, was just like that. However, they typically have no sense of hidden danger and will not heed any warning. The “risks” of entrepreneurship is not about bad ideas - but about execution details and hidden untold pits and traps. When you are lean you must balance patience with speed. Imagine someone dancing Argentine Tango for you - imagine the control of tempo - slow when slow, fast when fast. Startup is a dance like that - with your unseen customer. Your customer is your TRUEstartup partner. They don’t want to buy from you - they demand benefits from you. Find them. There are 6 billion people on earth. The name of the game is to find 1, find 100, find 10,000 of those. FIRST TIME ENTREPRENEURS think that everything SHOULD have been taught at school. In such case, any one providing warning or honest advice at the early exuberance stage will not be very popular. If you sign up, please keep an open mind. I was a technical person and started after my college professor job at top American universities. Iwant to give you honest advice here after 6 years of gaining experience.===Contrary to popular myth or belief, people don’t always buy what they need. You can not just provide a solution prototype, go find people, and expect people to pay you cash. You need to provide exclusive benefits and overwhelming value. Never make others buy what you want to sell. Sell others what they already want to buy. Agile is to quickly “discover” what people buy, not to quickly start to sell your unique, original, new offerings.===Startup is NOTabout YOURidea. It is about know what your customers are thinking, when they are in the market! Any bad idea can be executed by Elon Musk - it is not about ideas, it is about finding something working while you are short on cash, time and experience. Trust me, the world is full of smart or dumb people - they have tried everything. They have even tried YOURIDEA, long time ago. Teaching first time entrepreneurs to let go their guards of secrecy is extremely hard. But it is necessary. A mind is like a parachute - it only works when it is OPEN. If startup were a school test, getting an idea is ONLYthe first point mark, the execution is the rest of the 99 points. You can get a lot of points even if the idea is “wrong”.Never spend forever thinking, never keep ideas secrets - it only hurts your chance. Trust me, the world is full of ideas. Getting an idea is not the hard part of the work. A person with critical thinking must first be willing to criticize his own idea, but still try ANYIDEA. You must believe in your ability to learn on the fly and recover on the fly.===Business is just relation of benefits. Starting a business is just experimentation. It is like dating. How to start your business with no funds and no experience? Do you try to have the best idea or do you focus on now? Three critical issues are completely missed in the “lean startup” book - the author thought you already knew! the three elements are: marketdemandbenefit/promise/trust. Fortunately we talk about these here. Why I have no customers? Ihave my MVP, what is next? Iput my web page up, how come
