The scope of this course is to share my method to create an online course and the strategies to create a long business as online instructor. In details in this course I explain the following topics. Create your strategy for your business as an Instructor on Udemy: understand what you need to know and do before getting started. How to identify and narrow down a hot niche How to find content and get inspiredHow to create your business plan as instructor: The Split process: break down your potential course into several onesHow to project from your first course to the next future: the long term planPlan your projectsPlan your course launchPlan your other services to promote throughout your courseGo Beyond UdemyPromote your courses on Amazon and eBay as physical productsCross promote (use your courses and others you are an affiliate for with coupons)Create Master classes and high ticket coaching programs based to your studentsPromote on other eLearning platformsMonetize on YoutubeExpand your business (use your courses to promote other services)Use Udemy to establish your nameCreate resources to drive trafficHow to setup the Course creation process: design the course structureBreak down your courseDefine the sectionsDefine the structure of sectionsDefine the structure of lecturesThe type of lecturesHow to build an article for a lectureHow to engage your studentsHow to create videos for your lectures using Techsmith Camtasia: my personal strategiesHow to improve the audio of your videosUse Microsoft Powerpoint to create videos and presentationsCourse promotion - Traditional techniquesEmail marketing campaignsUdemy AnnouncementsUse your own websiteProduct launch strategiesPromote a tool or other services with your courseMake your course a best sellerCoupon secretsMake it popularPress releasesPromote on forumsPromote on Social MediaSocial media marketingSetup a Facebook campaignWhere to promote on FacebookSetup a Twitter campaignWhere to promote on LinkedInYoutube strategiesThe marketing funnel processStrategies to create buzz around your courseCoupon websitesCreate the course chainUse Udemy as marketing funnel process: more courses in the funnelUse webinars to promote your coursesCourse versions and course levelsMake your students come back to youMonitor your competitionMonitor other Udemy instructorsMonitor on other eLearning platformsMonitor on YoutubeMonitor competitors of physical products (Amazon, eBay.)Find instructors to partner withTrack your performancesUse Google Analytics to track the performances of an Udemy courseMonitor your students feedback and the follow up processThe Promo Video Script strategyCopywriting techniquesThe Promo video script strategyTips and tricksUse promo videos in your coursesHow to setup your studioThe video production processSetup your studioChoose your video cameraChoose your microphoneChoose your webinar toolWhere to find royalty free contentWhere to find royalty free musicWhere to find royalty free imagesWhere to find royalty free videosThe critical key to success: partnershipThe Udemy communityThe Udemy support teamMastermind groupsLive eventsYour students network
