This course will cover how to build an actual report that is used in a digital agency to highlight website’s performancedata to it’s clients. It will show you how to connect your data sources from Google Analytics, Google Ads and Search Console as well as the Supermetrics data plugin. Creation of the following reports will be covered within this course: Traffic By Default Channel GroupTraffic TrendsLanding Page PerformanceDevice Category PerformanceBrowser PerformanceReferral Traffic InformationRevenue By LocationBrand vs Non-Brand Search QueriesTop Organic Search Landing PagesGoogle Ads OverviewConversions By TypeAssisted ConversionsFurthermore, the course will go into depth about what insights you should be looking for in order to uncover the story behind the data and how to present this information to the client.
