This is an 8 session video course packed with over 10 years of insight about starting and growing a legitimate wedding photography business. These clear, organized, info-packed sessions will help build a strong foundation towards a full time career in wedding photography. Session One BrandingHow to make and use your brand on everything from your logo to your communicationHow to dial in a consistent editing and shooting styleSession Two Customer RelationsHow I conduct a client meeting that converts every timeWhat to bring to a client meeting and how to follow up to create value for your customerSession Three Website + SEO BasicsHow to set up a clear, effective web page that your customer will connect withSEO basics that get your page discovered by new customersSession Four Marketing FoundationsMy efficient workflow for batch posting on social media with short cuts to save you timeHow I objectively track leads and conversion to know when to spend on marketingSession Five Finance + LegalMy cashflow system for organizing funds for taxes, expenses, profits, and moreLegal steps you need to set up and implement (including contracts) to do things legitSession Six My WorkflowMy 5 step lead workflow to discover the customers that are right for youMy 10 step wedding customer workflow to build authentic connectionsSession Seven Posing + LightingMy script of go-to poses (for every body type) that work for you during your weddingThe setup you need to balance off-camera flash with ambient light both day and nightSession Eight Gear + When To Use ItMy entire wedding day timeline with lenses used and flash placementList (with Amazon links!) of everything you need to get started shooting more professionallyBONUS SESSION Pricing and Packages for Wedding PhotographersDiscuss strategies with setting prices, figure out what exactly you need to be making to be full time with my free finance planning tool. Preview an OBJECTIVE way to know when to adjust your prices up or down based on how many customers you convert to clients.
