Everything you need to know about Marketing in the Digital era (23 in 1 course)Just take a look at the titles of each section! Here you are going to learn a lot of new things about Google, YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, Snapchat Marketing. Moreover, we will talk about SEO, ASO, split testing, email marketing, video marketing, content marketing, affiliate marketing, referral programs, social media strategy, GDPR for marketers, copywriting, podcasting. We will also take a look at Google Analytics and connecting your Shopify store to the Facebook page. After this course, you will be able to design, set up and test your own different types of ad campaigns and perform online marketing throughout different platforms. Digital Marketing 101 (lectures):IntroductionDifference between Marketing and AdvertisingDigital Marketing & Online Marketing & E-marketingSocial Media Marketing & Email Marketing & Affiliate MarketingSEM & SEOInbound Marketing & Outbound Marketing & Content MarketingNative Advertising & Geo marketingVideo Marketing & Mobile MarketingViral Marketing & Influencer MarketingAR Marketing & VR MarketingThank youFacebook Ads (lectures):Introduction and course descriptionHow does an ad look like and what is itAds Manager interface explainedTypes of campaignsSetting up the campaign (Ad Set)Setting up the campaign (Ad)Reports and metricsInstagram growth (lectures):How to grow your Instagram accountThe significance of the Explore pageProfile and content tipsPower likes and Engagement groupsThings to avoid (most important DONTs)Automation in short & the Mother-child methodInstagram Ads (lectures):Introduction and course descriptionInstagram’s overview and some statisticsTips for building your Instagram pageWhere to start and one important conditionHow to set up an Instagram campaignDifferent ad sizes and recommendationsGoogle Ads (lectures):Introduction and course descriptionWhat is Google AdsAd examples on GoogleGoogle Ads’ interface explainedTypes of goals and campaignsHow to set up a Google Search AdHow to set up a Google Display AdHow to set up a YouTube AdOverview of Google campaigns (metrics and reports)How to use Google Trends toolHow to use Google Alerts toolHow to preview your adsDifferent types of keywords (important to know)How to use Google Keyword PlannerNegative keywords explainedHow to create a negative keyword listImportant to know about negative keywordsSnapchat Ads (lectures):Introduction and course descriptionSnapchat’s overview and some statisticsHow to find Snap Ads Manager and its interface explainedOverview of the advanced mode in Ads ManagerCreating the campaign (with Snap Ad)Creating the campaign (with Story Ad)Creating the campaign (with Collection Ad) and Filter explainedFacebook Ads vs Google Ads - which platform to choose? (lectures):IntroductionExamples of Facebook AdsExamples of Google AdsFacebook Ads vs Google Ads part 1Facebook Ads vs Google Ads part 2Final wordsSummary conclusionCanva graphic tool explained (lectures):What is CanvaCanva’s home interfaceHow to design part 1How to design part 2How to export and different optionsHow to choose the proper fonts (lectures):Typeface and Font differenceSerif fonts explainedSans Serif fonts explainedScript fonts explainedDisplay fonts explainedIL1 testHow to choose the best font (advice)Where to download the fontsOnline advertising metrics explained (lectures):IntroductionCost Per Metrics (CPC, CPA, CPM. CPL, CPE.)CPL, CPA, CPI, and Effectiveness explainedCTR, CR, ROI, and IRVideo Metrics (CPV, CPM, CTR, View Rate, Watch time.)Important Marketing Terms & Conversion vs Conversion Value explainedConclusionYouTube Ads (lectures):IntroductionSkippable in-stream ads explainedNon-skippable in-stream ads explainedDiscovery (TrueView) ads explainedBumper ads explainedOutstream ads explainedSequence ads explainedNon-video ad formats explainedHow to link your YouTube account with Google AdsHow to set up a YouTube campaign (step by step) part 1How to set up a YouTube campaign (other video formats) part 2A/B split testing for Facebook Ads & Google Ads explained (lectures):What is split testingExamples of split testing adsWhy is A/B testing so powerfulImportant split testing rulesIdeas for Facebook and Google A/B testingA most important rule for ad testing (rule #2 from the previous video explained)Case study #1 (placement testing)Case study #2 (delivery optimization testing)Case study #3 (audience and ad creative testing - 2 variables)Case study #4 Google Ads (demographics and ad variation tool)Case study #5 Google Ads (test different parameters)Facebook Lead Ads for Local Business (lectures):What are the lead ads and how do they workHow to set up the lead ads for a local business (ad set level) part 1How to set up the lead ads for a local business (ad level) part 2How to set up the lead ads for a local business (form creation) part 3Where can you find the collected dataFacebook Lead Ads vs Facebook Conversion AdsVideo Marketing (lectures):Definition and benefits10 different video typesVideo t
