How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of It To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What ‘Digital Marketing 3.0’ Is All About. This portfolio course combines all my 5 individual courses in the Digital Marketing 3.0 umbrella for about the price of only 3 of them.1. FunnelsWhat are funnels and why are they so crucial to your success? They are the first step to consistently get new leads in, so that you can then leverage on these contacts to sell your properties. This is especially important if you are NOT tech savvy. Funnels can be built up easily and you do not need to worry about website setup, hosting or security and you do not need a programmer, designer or copywriter. You can get your first (and subsequent) funnel up in a short time frame by simply leveraging on mine, clone it and adapt it to your needs, which involves copy/paste (of text) and uploading images (pictures of the property you are marketing) - done. Easy enough? Then sign up now and get going. Now it is even possible to automate your follow up actions with Follow-Up Funnels to enable you to focus more on your clients. 2. Facebook AdsIn this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Facebook ads that appeal to your leads and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don’t overspend and scale it up to greater heights. Right from the basics on how to set up your ads account, business manager, fan pages and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms and how you can then access those in order to contact them and hopefully then close a deal with them. In short, be better at FBMarketing than your competitors and colleagues. 3. Google PPC AdsIn this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Google PPC ads that appeal to potential buyers and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don’t overspend and scale it up to greater heights. Right from the basics on how to set up your ads account and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms or your website and how you can then access those in order to contact them and hopefully then close a deal with them. Which keywords and ad groups to use specifically in real estate (property) marketing, what exactly to say in your ads, how to say it and why to say it this way (consumer psychology), which has been proven to work. 4. RetargetingWhile targeting prospects through funnels, FB and Google targeting through ads can be lucrative (as taught in my courses on those subjects), the real ‘gold’ is in retargeting and remarketing. Why? Because the prospects you are targeting in re-targeting have interacted and heard of you before, they are not ‘cold’ any more, but already ‘warm’ prospects. They are much more likely to give you their contact details at that time. And once you have them, if you are lucky you can make a sale right away. But more often than not, it is only after a number of interactions and a few weeks or months later that they actually buy a property from you. So it is important to have the right follow up strategy. How to do that is what you will learn in this course. How to set up your retargeting campaigns in FBand Google, what to say (write), how to contact them, following up short-term and long-term and consumer psychology is all part of this course5. Video MarketingIn this course you are learning what you need to know about Video Marketing for Real Estate, i.e. how to plan and shoot your real estate or branding videos so they are effective and appeal to your viewers, whether you are a property agent, agency or developer. Learn useful and practical tips and tricks, what kind of equipment (camera, sound, lighting etc) you need (and don’t!), whom video marketing is suitable for and what are the different types of videos you can produce along the Marketing and Sales cycle (AIDA, Attention, Interest, Desire and Action) like branding, market updates, webinars, listing or recruiting videos. Of course the best videos are useless if nobody sees them. Learn how you can market and advertise them to bring them out there to your target audience so that they notice you and your property, contact you and you can eventually close more deals.
