Todays customers have found a better mousetrap that isrevolutionizingthe way business is done. Theyare using the power of the social media platform to seize control of the brandconversation and flow of information. The question for you is simple: how well isyour company is listening? The smartest brands have already embraced the new reality of this platform. Theyve learned that by directly engaging with their customers in a straightforward manner, they can solve problems and tap into a steady stream of fresh thinking and new ideas about product and service improvements. But, you have to listen first. How to Listen to Todays Customers is packed with the ways and means for you to create a winning social listeningstrategy. You will learn: Why listening to customers on the social media platform is more important than ever beforeHow to make sense out of Big Data The five steps to crafting a winning social strategy The twenty-one proven tactics to execute your plan How Jet Blue has mastered social media through speed and humorThe ways social media has transformed how Adobe listensWhy Mercedes-Benz doubled sales on the platform by reaching an entirely new audienceHow Mortons Steakhouse wrote the greatest customer servicestory ever toldHoweight other brands have made social listening a critical part of their successNo matter your experience with social media, theres plenty of fresh insight in this course to help you succeed. Every student who successfully completes this course will gain fresh knowledge and insight to propel their company and career forward. We look forward to sharing much more with you so let’s get started together.
