Course DescriptionWhat do the most successful creative professionals do to get to the top of their field, achieve their career goals and secure their dream jobs or clients? A powerful, compelling portfolio built from a sound strategic approach using proven tools and techniques is the single most important ally you can have. Award-winning Creative Director and Trainer Dale Cody, pulls back the curtain and shares all the secrets he has learned from more than 16 years hiring and working with some of the most successful creatives and companies on the planet. In addition to more than 20 video modules outlining strategy and tactics, Dale will walk you through a step-by-step mini-course for building a complete WordPress portfolio site. Youll hear first-hand from top recruiters what theyre looking for in successful candidates and their portfolios. Youll learn what works and why. Master Proven Strategies, Secrets and Techniques to Not Only Build a Killer Portfolio, but Totally Crush the Interview Process and Build Your Professional Brand Find out what Creative Directors and Hiring Managers are really looking for when they source and hire candidates. Learn all those behind the scenes secrets. Master strategies for presenting your portfolio, establishing credibility and building a professional brand throughout your careerLearn how the principles of narrative storytelling, brand-building and case studies can be applied in ways that powerfully connect with Hiring Managers, companies and clientsUnderstand how the skills and experience you already have can solve problems in ways that make you irresistible to Hiring ManagersBegin the journey with strategies and techniques that you can apply immediately and throughout your career. Using these simple, effective methods, youll begin seeing results right away Master Key Skills That Pros Use to Secure the Best Jobs and Clients If youve ever wondered how so many successful creative professionals just seem to have stratospheric career trajectories even though their work may not be any better than the competition, then this course is for you. Even if youre experienced professional with strong samples, there are still loads of things you can do to strengthen your portfolio and improve presentation, gain competitive advantage and propel your career skyward like a rocket. The hard truth for those just out of school is that your newly minted diploma and work samples are only the first step on the path to your dream job. To a Hiring Manager, they only act as an initial filter. In order to get their attention and distinguish yourself in a very competitive job market, you need a lot more. You need to understand how these people think, what theyre looking for and then convince them that you are the very best person to solve their problems. You need to convince them that you speak their language and are invaluable to their own success. This course will give you the skills to create a show-stopping killer portfolio and secure your dream job or clients. Contents and Overview Well begin by examining your target audience and by that, I mean those individuals who make real hiring decisions for the roles you want. Ill pull back the curtain and share all the secrets, tips and techniques Ive seen used over the years by the most successful creative professionals out there. Even if youre not in a field where having a portfolio is common practice, youll find career gold here. Youll learn how techniques taught in Business School such as SWOT Analysis can help you excel in the competitive career marketplace. Ill show you how to think of, and present yourself as a cohesive brand in order to differentiate yourself from everyone else and dominate your own career niche. Through a powerful portfolio and market savvy approach, youll be able to craft a professional presence that top companies and Hiring Managers will practically trip over themselves to engage with. Ill show you what content to include, what not to include, and how to display your work in the most effective ways and places possible. You will know how to find the perfect intersection that combines the kind of work youre most passionate about with the unique skills and gifts that make you a superstar, along with the lucrative market opportunities that will pay you best. You will learn how narrative storytelling structure can combine with proven business techniques such as SAR and Case Studies to shine the golden light of ability, accomplishment and proof all over you. Ill introduce you to your new best friends and collaborators in finding and using that proof too. By the end of Section 5, you have a complete playbook for building your killer portfolio site including web hosting, site architecture, navigation and a precise script for which samples to include in what order. Finally, you will learn how to build a complete WordPress portfolio website step-by-step and end-to-end. It doesnt matter whether youre a complete newbie or a seasoned veteran. This is basically a full course within a course and by the end; youll b
