HELLO ALL. If youre considering expanding your business to China, 2021 is a great year to start. China is the only major economy in the world showing positive growth in 2020 after the Covid-19 outbreak, making this market and consumers more desirable than ever. Despite all positive expectations, the fast recovery in the China market makes it even more competitive - there will never be a cheaper time to enter the market than now. If you plan to work in/with China in 2021, this workshop is a must for you. ABOUT CHOZAN. ChoZan is your business school for China. We help you in advancing your expertise on the Chinese market, consumers, social media, KOL/influencer marketing and technology landscape. We do in-depth Chinese market, consumers and social media training workshops for corporations and marketing teams, as well as strategy sessions, comprehensive guides and tailored consultations. ABOUT TRAINERS. Ashley Dudarenok is a renowned China marketing expert, entrepreneur, bestselling author and vlogger. She’s a LinkedIn Top Voice in Marketing, a Holmes Report Top 25 Innovator, and made Thinkers50’s Radar Class of 2021 as a China digital marketing and trend guru. She’s the founder of a China-focused social media agency Alarice and China insights and digital training company ChoZan. Her top-rated YouTube business vlog, Ashley Talks, covers the China market, consumers and social media. She’s also an active supporter of women in business and is the creator of the self-development program FIRE. Ashley is a contributor to Jing Daily, TechNode, The Next Web, the SCMP, Forbes and has been interviewed by the BBC, Bloomberg, CGTN and CNBC. Wendy Chen is the Head of Digital Products at ChoZan. Shes one of our leading experts on digital marketing strategy planning and KOL campaigns for China. Wendy is a part of Ashley Galina Dudarenok’s China Team. She has over 5 years of experience in leading account management projects on China social media platforms and helps brands in understanding the trends they need to pay attention to in order to succeed in China. WHY TAKE THIS COURSE?We will give you the latest insights on how to integrate social media and e-commerce components in your China market entry strategy. We will cover: Where to start once you decided to enter China marketAn overview of modern Chinese consumers and how to identify your target audienceThe essentials of preparing a marketing strategy for ChinaHow to choose the right social media platform(s) and plan your communication strategyHow to find the right TP partner for your e-commerce businessHow to plan your marketing budgetActionable checklist for 2021 (for social media and e-commerce)AFTER THE WORKSHOP, YOU WILLGain clarity on the China market entry processGain a deep understanding of how to identify your targeted audience in ChinaUnderstand how to work with TP partners and other e-commerce platformsLearn how to plan you marketing budget for ChinaGain a deep understanding of the newest and coolest consumer trendsCreate your actionable checklist for China market entry strategy
