Videos are the new face of marketing! Gone are the days of static images and posters. I have been making education content for over 6 years now and I have seen the entire landscape shift in front of my eyes. I remember how we promoted my first few online courses by making fancy posters a few years ago and no one wants to buy a course today without watching a demo video or an appealing ad about the course. So trust me when I say this, I understand your concerns. If you are a Content Developer yourself, you know exactly what I’m talking about. Photos and vectors simply aren’t appealing to the audience anymore unless they are exceptionally well designed with an amazing copy. This in turn takes more time and doesn’t guarantee anything. It’s simply not worth the effort. If you are a Brand, I get it. Changing your marketing strategies and developing new content is tough, but trust me, it is essential. I spent a lot of time trying to make the same old content work for my own firm and failed miserably. When all the dust finally settled with not-so-encouraging results, I had to take a step back and hire a Graphic Designer and a VideoEditor for producing fresh content. If you are a Video Editor, you know how difficult it has become to keep up with the client requirements. Tools like Premier Pro and Final Cut take a lot of time to get simple things done. They are amazing for full-length featured videos, but no so good for simple ad-style videos. I’ve been there. I’ve done that. Technology evolves and we are left behind, unless we keep up with that change! This is exactly why I designed this course. Transforming our marketing content to make it more video-driven really helped drive sales and improved the lead generation dramatically. We will be focusing on curating videos for Instagram in this course. Instagram is one of the leading sources of lead generation and companies spend a fortune for advertising on Instagram. You should enroll for this course to stay up to date with the industry trends and learn how to create amazing marketing videos with minimum effort. The tool we use in this course is InVideo. InVideo can be used to create videos for Instagram, Instagram Stories, Facebook ads, Facebook Page, LinkedIn, Youtube, Twitter, Website, and more. InVideo can also be used for creating social media ads. ‘Video Creation’ is a powerful skill to have, no matter what your job role presently is. Learn simple, effective techniques to create beautiful marketing videos easily using InVideo in under 2 hours!
