If you have a business one of the best ways to get in front of more clients is through blogging. A blog enables you to rank well in the search engines; build trust with your audience; and allows you to demonstrate your expertise through the blog posts you create. To make the most of it however, you need to be very clear on your strategy, so that you get the most return on your time in terms of visitors to your site. In ‘Blogging for Your Business’ I explain just how to do this, plus we look at the following areas: How to create content which engages your audience and makes them want to share your posts. Different types of content and how to come up with ideas so that you don’t run out of steam or get frustrated. An introduction to SEO so that you can understand better how to get your posts to show up in search.A variety of monetisation techniques if you want to add additional streams of income which complement your core business. The all important topic of traffic - where to find it, what to do to grow it and how to get your blog noticed.
