The course “A complete journey to web analytics using R tool” starts with abasic understanding of web analytics moving to the tool used for the same which is The R Studio. It covers all the basiccommands used in the R studio starting from variables and vectors and ranging to importing data in R. Further the course details about Google analytics covering topics likeauthentication to google API, validation and extracting data. Moving ahead it covers the most important concepts of website data analysiswhich involves website visitor analysis, Tracking of marketing and measuring return on investment. The closing topics include visualization of information and map plotting.
