The 5 week social media championship programmeAfter 10 years of running digital marketing agency and having my first venture being used as a case study by Google and others reaching multi-million dollar revenues, I have had the opportunity to work with over 100 of the worlds best marketing minds who have been my clients and together we hashed out 50 million dollar revenues every year for businesses. These large corporations have the impatience that is needed to succeed quarter after quarter, measuring success and learning fast while making grander visions as they grow. I learnt all that and then found smaller businesses have this urgency missing and it’s not easy to maintain the same momentum sometimes to keep driving forward month after month. So I have used my 10 years of working experience with world class clients and put together a course for today’s impatient entrepreneur who wants to make a marked difference in his life, family and business in the next 90 days, which I will show you is possible by leveraging the power of the Internet and social media. I have tried tosimplify the digital world intosmaller sections making it possible for you to win but after these5 weeks.I have considered the 5 weeks as 5 different floors of your success. Your journey to the penthouse begins now. I will be constantly there to help you climb each step with precision. After the completion of these fruitful 5 weeks, I assure you will be able to elevate your businesses and careers to higher floors of success. So let’s get started Week 1 The FoundationBuilding anything requires a strong foundation whichiswhy I call the first floor of my courseasthe foundation wherein I will be introducing you to the world of DigitalMarketing. In this level I will be talking about my concepts and the basics for beginners which I have presented to industry leaders, small business owners and to managements ofcompanies like Marriott, Starwood, ThaiAirways, InterContinental, AlDiar, Radisson, Four Points, Crowne Plaza, Tamarind andmanymore. The first floor of my course includes: 1)The 6 circles of digital marketing success 2)The361degreeingredients of digital marketing(this works every time it’s a winning recipe) 3) Client profiling sheet 4) Moguls success ritualsWeek 2 Building the Pillars The second floor is the ground floorof my course. Once thefoundation is ready, Itakeyou through the top 9 concerns that lead to failure but if you have clear answers, these 9life changingdecisions will help you winthe competition. 1.What business must I do on the internet? And does my current business have potential to do well online? 2.Should I choose an agency, freelancer or in-house team? (How to measure thecost and returns) 3.How to calculateROIon my digital marketing returns? 4.What are the top channels I should use or shouldI use all channels? 5.Aviyou said 50 percent business should comefrom online channels. Whatshould I do to make that happen?A questionthat Ifrequentlyface! The remedyanswer has remained the same: reputation managementof your brand, online social media, web design, anda refinedcontentmarketing strategy. I will be unfoldingthe conceptsof these subject matterand give live examples of successhere. 6.The fun part. How can youuse FacebookLive, Snapchatstories, Twitter advertising & LinkedIn marketingto grow yourbusiness in exactly next 90 days from today? 7.How do I select the keywords to be targeted on social media? HereI will give you an insight intothe hacks to understand the science behind it. 8.How important isqualitycontent for social media and what are the best practices to generate the type of content required? 9.Sell and make money! The importance of call to action buttons on social media. Week 3 Build Alliances Every product needs a target audience and the third floorof my coursehas been designed tohelp you understandyour audience. It will definitely help you to get some crucial answers. Why is it important to know your customer?(Define your demographic) i.It helps you to modify your business offering as per the audience. ii. It is essential for customer satisfaction. iii. Opens up new business opportunities. iv. Understanding the audience properly addsvalue toyour business. v.A thorough research of your audience helps in understanding theirneedsandmeeting themwhich leadstocustomersatisfaction. Week 4 Take a Leap Quite a climb, eh? Well, on the fourth floorof my online course I will introduce you the latesttrendsof the digital marketing industryto revolutionize your business. The digital world demands that you are consistent and constantly in sync with the pace at which todays world is moving.a)Did you know thatLive streaming is getting bigger and businesses like yours can reach their audience for free using this? b)Instagramupdate of news feed not being time based any longer Learn how it affects your business! c)Push marketing is becoming personalized on social media Get the tips to master it.I love it, market like a sniper. d)Rise ofSnapchatand hacks to master it e)How are stories making a difference
