In this course you will able to get 4 Practice Tests where you will get knowledge regarding Salesforce Marketing Cloud Email Specialist concepts. Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. This certification is definitely one to take seriously if you are planning on going further along the Marketing Cloud path towards Consultant or Developer. Even though this certification is no longer a prerequisite to the two advanced certifications, the Email Specialist is still a solid starting point, as Kerry points out: I recommend starting with the Email Specialist exam, which focuses on the capability of only one Marketing Cloud Studio (vs. the Marketing Cloud Administrator exam)The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to: Build email marketing campaigns leveraging the various tools within Email Studio, including Content Builder. Build relational data models. Send emails using email application sending methods. Build email automations using Automation Studio and Journey Builder. Create reports of email tracking data. Use Marketing Cloud Einstein to leverage AI-driven personalization for Emails. Invest time in studying the resources listed in this exam guide and the additional study materials provided by Salesforce.
